Tag Archives: quality

Another Industry Force: Complementors “Your wardrobe should complement your skill set, never detract – or distract – from your assets.” – Nina Garcia Professors Adam Brandenburger and Barry Nalebuff consider one firm to be a “complementor” of another firm if your customers value your products more when they have this other firm’s product than whenContinue reading “Ch. 3: Evaluating Environmental Threats”