Strategic Groups Analysis of Environmental Threats and Opportunities Identifying groups in an industry can significantly improve the quality of analysis when determining what threats and opportunities a firm might face when those groups are strategic, real, and meaningful. A strategic group is a set of firms that face similar threats and opportunities that are differentContinue reading “Ch. 4: Evaluating Environmental Opportunities”
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Ch. 3: Evaluating Environmental Threats
Another Industry Force: Complementors “Your wardrobe should complement your skill set, never detract – or distract – from your assets.” – Nina Garcia Professors Adam Brandenburger and Barry Nalebuff consider one firm to be a “complementor” of another firm if your customers value your products more when they have this other firm’s product than whenContinue reading “Ch. 3: Evaluating Environmental Threats”