Nordstrom started out as a small shoe shop in Seattle, Washington in 1901…
Over the next few months as part of the capstone course for my Master’s degree program, I will be blogging about a variety of business strategies utilized by the popular fashion retailer, Nordstrom. Nordstrom, Inc. is an American luxury fashion retailer offering trendy and compelling clothing, shoes, and accessories for men, women, and children.
Nordstrom started out as a small shoe shop in Seattle, Washington in 1901, and today, over 100 years later, the chain has grown to over 117 brick-and-mortar stores in the U.S., Canada, and Puerto Rico, while also serving customers in 96 countries through their online platform: Nordstrom.com.
Nordstrom believes that fashion is a business of optimism. While keeping that mission in mind, the company is committed to inspiring style and keeping their customers happy despite the ever-evolving changes in fashion and shopping trends. I hope that you’ll join me on this semester-long journey as we uncover the strategies and initiatives implemented by Nordstrom, Inc. as they strive to uphold their commitment to both the fashion industry and their customers.
Styled Strategy 