Applying the VRIO Framework “Character. Intelligence. Strength. Style. That makes beauty.” – Diane Von Furstenberg Before we get into the nitty gritty, VRIO stands for (V)alues, (R)arity, (I)mitability, and (O)rganization. These four ideas are often brought together and analyzed under a single framework to better understand the return potential associated with exploiting any of aContinue reading “Ch. 5: Evaluating Firm Strengths and Weaknesses – The Resource-Based View”