Ch. 12: Implementing Corporate Diversification

Organizational Structure The most common organizational structure for implementing a corporate diversification strategy is the M-form, or multidivisional structure. In the M-form, each business area of the firm is managed through a division, but the names of those divisions may be different. Some common terms you may be more familiar with are companies, business groups,Continue reading “Ch. 12: Implementing Corporate Diversification”

Ch. 11: Diversification Strategies

Types of Corporate Diversification The unique thing about Nordstrom is the way in which they view their own operations. It has been reported that the company views its operations in terms of full-line and off-price brands, rather than by offline or online channels, which emphasizes the importance of its brick-and-mortar stores for overall sales. TheContinue reading “Ch. 11: Diversification Strategies”

Ch. 10: Vertical Integration Strategies

As we turn to Part III in our coverage of Nordstrom, Inc. and what sets it apart from other large fashion retailers, let’s remember what we’ve already discussed up to this point. In Part I, we talked about the overall logic of strategic analysis and got to know Nordstrom as a company. In Part II,Continue reading “Ch. 10: Vertical Integration Strategies”

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